TRIATHLON & ENDURANCE SPORTS.
Our Passion is Your Success.
At Be Fearsome Performance, we put you, the athlete, in the centre of everything we do.
We deliver a personalised program, designed specifically around each athletes goals, lifestyle and commitments.
Constant communication and feedback ensuring accountability so you're never training alone.
Everything you do is evaluated by your coach and impacts how we move your training forward. No 'junk' miles, always purposeful training.
We offer both remote online coaching and face to face sessions with a host of services.
New to triathlon? Have a look at our Beginners Triathlon Page.
WORKING WITH A COACH ISN'T
JUST FOR ELITE ATHLETES.
Our Tri-Factor Approach.
A structured coaching framework designed to support sustainable performance across training, lifestyle, and long-term endurance goals.
SPECIFICITY.
Training and preparation aligned precisely to your sport, goals, and current performance demands.
Annual Training Plan
Fully periodised season plan based around your events and current ability to ensure you get the most out of your season - 'peaking' at the right time.
Weekly Plan
Delivered via email, online and a bespoke app, tailored to your week and time available.
Individual Workouts
Each workout has an objective and is tailored to you, your goals and your limiters. Utilising science and experience, we set these around your Rate of Perceived Exertion, Heart Rate and Pace/Power - leaving no room for error.
ACCOUNTABILITY.
Clear structure, consistent support, and coaching oversight to ensure progress stays on track.
Connected To Your Coach
All workouts connected through your Garmin or Suunto device to automatically populate the planned session, giving notification to your trainer for instant analysis and feedback.
Never Train Alone
Communication is key. Instant communication via the in-app messenger allows for a two-way stream of information.
EVALUATION.
Ongoing assessment of training response, recovery, and performance to guide informed adjustments.
Session Evaluation & Feedback
Your coach will see every detail of your session and the hard work you put in. This is analysed, evaluated and fed back - altering how we move forward to get the most from your time.
Weekly review emails and bi-monthly skype screen share allow you to know exactly how your training is progressing.
WHY HAVE A COACH?
You want to get as much as possible out of valuable training time using proven training techniques – you don’t want to waste a minute.
You want to work with someone that understands other commitments of family, work and lifestyle and can tailor a plan around these factors.
You want accountability - It's difficult to slack off or procrastinate when a third party is involved.
You want to work with a coach that will make you work on your limiters and give you an objective perspective - no second guessing.
You want to work with a coach that knows exactly what it takes to complete the event and gives you all the ‘inside information’.
You want to complete the event and enjoy it!
Meet The Team.
TOM FREARSON
Head Coach & Founder
Be Fearsome Head Coach and Founder, Tom Frearson, is a passionate fitness professional with a background of coaching hundreds of clients from complete beginner to elite GB age-group athletes.
A keen triathlete himself, he understands exactly what it takes to achieve your goals, around the challenges and limitations of day to day family and work commitments.
Specialises in: Triathlon Coaching, Ironman Coaching, Endurance Coaching, Strength and Conditioning, Programming.
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SARAH MURRAY
Yoga Instructor
For flexibility, recovery and rehab Sarah is your go-to person. She specialises in sports-based yoga for producing a better-rounded athlete.
One constant in Sarah's life, regardless of location, has been yoga. With sixteen years of experience, Sarah brings a wealth of knowledge and we are privileged to have her on our team.
Specialises in: Yoga, Rehab, Recovery stretching.
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Face to face Coaching.
If you're looking for one on one coaching delivered as Personal Training then check out our Personal Training or Triathlon Services sections.
We offer a range of services including:
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Personal Training
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Strength and Conditioning
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Running video analysis and technique correction
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Functional threshold power testing (FTP)
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Functional threshold pace testing
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Open water swim coaching
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Transition training
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Triathlon skills training
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Bike mechanics training
READY TO DISCUSS YOUR PERFORMANCE GOALS?
Book a Performance Consultation!
Looking to improve physical capacity, endurance, or workplace wellbeing in a sustainable way? Book a performance consultation to discuss your goals, challenges, and what long-term success looks like for you or your organisation.
During the consultation, we will:
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Understand your current performance, lifestyle, and objectives.
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Explore the coaching approach best suited to your needs and environment.
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Recommend a structured performance pathway aligned to sustainable outcomes.
Book your performance consultation now!
WE'RE HERE TO HELP.
We’d love to hear about your team and what you’re looking to achieve. Complete the form and we’ll be in touch to discuss how Be Fearsome Performance can support you.
Phone: 020 8064 5444
Email: contact@befearsome.com
